Anntser.

Ana Tsertsvadze - open to fintech & B2B product roles

I make complex fintech feel simple.

Product designer for the high-stakes, data-heavy side of finance - design systems, research rigor, and the kind of work that earns a user's trust (and a developer's, too).

See the work ↓ Email me ✦

Selected work

scroll - cards stack ↓
01 / Finio

Making critical documents impossible to miss

A wealth platform where clients kept missing legally required signatures. Redesigned triage, signing, and reports - support tickets down ~70%, on-time signing up to 98%.

ShippedWealthTech

Read case study ↗

Finio wealth dashboard in night mode Finio wealth dashboard in day mode
02 / Design system

One design system, fourteen products

Tokens, components, and governance unifying a WealthTech portfolio - four designers, ~30 developers. Plus the system I built solo that outlived my tenure.

In rolloutTokens · Storybook

Read case study ↗

Design system token collections and components in night mode Design system token collections and components in day mode
03 / Globalcell

A telecom's first digital sales channel

From office-only sales to digital-first - designed the website and apps, recruited the team that built them. ~10× unit sales, 3–4× revenue within six months.

Shipped0 → 1

Read case study ↗

Globalcell mobile app screens
0%fewer support tickets · Finio
0%on-time document signing
0×revenue growth · Globalcell
0products, one design system

I don't optimize for my role. I optimize for product health - the trust between designers, developers, and the business.

Off the clock, I mentor women entering UX - one mentee became seven. Because strong products are built by strong people, and someone has to open the door. More about me ↗